DIRECTOR OF MARKETING -- Rockville, Maryland

Bethesda Softworks is seeking a Director of Marketing to manage all aspects of the marketing process for multiplatform titles.

Responsibilities:

• Works with VP of Marketing and PR to manage multiple products and develop product marketing plans, including product positioning, campaign strategies, creative briefs and market research insights
• Coordinate development of packaging materials, sell sheets, in-store displays, print ads, online ads and materials, and web sites
• Analyze current and potential customer segments and purchasing habits to identify most effective opportunities for return on investment and revenue opportunities
• Liaison to Product Development and Production during all stages of product development to ensure the smooth flow of information, materials and communication required for a successful product launch
• Collaborate with Public Relations and Sales in product representation to the trade, press and public
• Work to provide strong strategic and creative direction to ensure breakthrough and effective communication
• Develop and execute promotional opportunities and partnerships
• Excel as a team player and strive to maximize team/department performance
• Work with Community Manager to monitor consumers and ensure that product is in sync with market expectations
• Directs research activities (internal and developer)
• Works with PD and finance to develop budgets and product level P&L
• Participate in trade shows and sales & marketing presentations
  

Requirements:

• Successful candidates have 8 to 10 years of product marketing experience with a successful track record of bringing products to market
• Minimum of 3 to 5 years management experience
• Previous experience in video game or PC gaming industry
• Experience developing brand strategies, conducting market research, implementing marketing plans, managing strategic relationships and product lifecycle management
• Must have good organizational skills and be very detail oriented
• Candidates must work well in a fast-paced and growing environment, be flexible, and possess a can-do attitude to exploit the unexpected and to succeed in unpredictable situations
• Ability to build brands, create and uphold product positioning, set goals and objectives with methods to measure success and failures is crucial
• Possess excellent project management skills to effectively track multiple deliverables across functional areas and timelines in a fast-paced environment
• Ability to think creatively, identify problems, and offer solutions
• Ability to complete assignments within tight and often difficult deadlines
• Bachelor’s degree required (MBA preferred)
  

How to Apply:

For the positions listed above, send your resume and any requested materials (web links preferred for portfolios/materials) via email. We will not return any materials.

E-mail: bethsoftjobs@bethsoft.com
(Include position name in the Subject line)

Please be sure to specify the position for which you are applying.

No Recruiters or Agencies Please

Please Note: Individuals submitting resumes or otherwise responding to employment opportunities at Bethesda Softworks are NOT considered applicants until they apply for a particular position and have been invited to complete the company's employment application.